Perhaps you’ve noticed that you can correctly guess the nature of a business by looking at its logo for the first time, even if you’ve never heard of the business before. A logo is an important part of your company’s brand, and makes a significant impact on a company’s public perception.
In fact, a logo is one of the most important branding investments a business can make. A logo can be described as the face of a company.
A logo is much more than just an image; it is a point of recognition for clients and an important foundation for the branding of your company. It is often said that customers form an opinion about a company within seconds.
A well-designed logo is an easy way to convey to potential customers that your business is professional, trustworthy, and provides quality goods or services.
A logo should be distinctive enough to be easily recognized and simple enough to work across multiple media. A good logo is memorable and makes a great first impression. It should be effective at any size – whether it’s on a billboard or on a pen. A good logo makes an impact both in colour and in black and white.